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BRAND Identity

Brand identity is how your business presents itself. Your branding is more than graphics and fonts. You're creating an experience that shapes how your audience perceives who you are and what you do. The L. Rae Design brand identity package includes questionnaires, an inspiration board, private access to an LRD client page, a full brand design, a choice of collateral piece and files for all print, web and social needs.

This package includes:

- The brand identity package includes a full brand design, comprehensive questionnaire, and inspiration board.

- Five logo proposals, two revisions, a final primary logo and logo variations, signature color palette, patterns, illustrations, type combinations, and brand style guide. 

- Three collateral proposals, two revisions, and a final designed collateral piece of your choice (business cards, letterhead, notecards, etc.).

- Specialized print and file guide.

- Private access to LRD Client Page

- Private access to LRD Pinterest Inspo Board. 

The timeframe for this package is typically 2-4 weeks. This is based on overall responsiveness, feedback, and revisions.

STARTS AT $720

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web design

Having a strong, professional website not only expands your online presence but it makes it easier for your target market to find you. It solidifies the authenticity of your brand and can be a highly effective marketing tool to help you gain the competitive edge over other businesses in your area and industry. With the L. Rae Design web package you'll have a website with a purpose.

This package includes:

- The website design package includes a full web design, comprehensive questionnaires and inspiration board. 

- Desktop and mobile website design with the added option of blog or e-commerce design, through Squarespace or web-based platform. 

- Private access to LRD Client Page 

- Private access to LRD Pinterest Inspo Board. 

The timeframe for this package is typically 1 -3 months, but does vary depending on the client's individual needs. This is based on overall responsiveness, feedback, and revisions.

STARTS AT $1500

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Print design

Print materials such as business cards, letterhead, brochures and pricing guides are a necessity for marketing your business. L. Rae Design offers a print design package that includes your choice of three collateral pieces, comprehensive questionnaires, inspiration board and private access to an LRD client page. Three design proposals, two revisions, and a final designed collateral piece of your choice. Specialized print and file guide.

This package includes:

- The print design package includes your choice of a custom collateral piece, full custom design, comprehensive questionnaires and inspiration board. 

- Three design proposals, two rounds of revisions, and a final designed collateral piece of your choice (business cards, letterhead, notecards, etc.).

- Specialized print and file guide.

- Private access to LRD Client Page

- Private access to LRD Pinterest Inspo Board.  

The timeframe for this package is typically 2 weeks. This is based on overall responsiveness, feedback, and revisions.

Your choice of:

Brochure

Pricing Guide

Welcome Packet

Business Cards (for up to 3 employees)

Note Cards

Letterhead

or other pieces of your choosing

STARTS AT $300

 
 

SOCIAL MEDIA MARKETING

As a brand and company, social media marketing is a great way to promote your services, products and allow customers to connect and engage with your business on a uniquely direct way. It's important in today's Digital Age to not only have a social presence but an active one. But where do you even start? L. Rae Design offers social media marketing and consultation services in order to grow your brand, create brand recognition, and establish brand loyalty.

CREATIVE CONSULTING

This menu option is for clients with  needs focusing on social or creative consulting. We would love to help you and are happy to work together to tailor something to your specific needs. Feel free to reach out by clicking the 'send me a message' button.


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01 | Contract - Every new L. Rae Design client signs a contract before the start of their project. It's the best way to have a clear understanding of expectations, project requirements, and payment terms.

02 |  Invoice - An LRD invoice will be sent out immediately after the contract is signed.

03 | Homework - In order to clearly communicate the mission and purpose of a brand visually , I must first clearly understand you, your business and your market. A way to do this is by having you fill out the L. Rae Design Client Questionnaire.  I give every new client two weeks to complete and submit the questionnaire. Completing this step ahead of time helps get the most out of our time together. 

04 | Client Meeting - I set the client meeting for one week before the start of your project. During this time, we will dive deeper in to the L. Rae Design process and go over your answers to the questionnaire, I'll answer any questions you may have, and discuss our next steps in the LRD process. 

05 | Inspiration Board - The inspiration board will go hand-in-hand with the LRD Client Questionnaire and will be something we will also discuss further in our client meeting. I look over all of your answers and start compiling ideas and visuals for your logo, print, or web piece. 

06 | Concepts - I will use your questionnaire answers and inspiration board to start developing an overall direction and brand identity. I will pick fonts, colors and overall direction. The logo concepts will be for three individual and separate logos.

07 | Variations  - After you have approved a final logo, I will design the logo variations that can be used for any other design collateral or different print or web materials (business cards, social media profile or cover photos, etc.) 

08 | Collateral Design/Website Design - I will be designing any collateral materials (business cards, letterhead, thank you cards, pricing guides, etc.) that you may have ordered with your logo design and/or starting the web design process. I will pull from the "system" we've created so that your logo, logo variations and collateral design will all have a cohesive feel and look. 

*Web Design Clients - This is where I will have you fill out a LRD Web Questionnaire, we will set up a web design meeting, and will further discuss your web design needs.

09 | Brand Style Guide - This is a visual guide to give you a better understanding of the do's and don'ts when putting your designs in to action. You will see things like your font family, brand colors, and visuals.

10 | Private Squarespace Page Setup/Walkthrough

On the final day of the project, I upload all of the logo and collateral files to your Squarespace project page, as well as guidelines for your brand. I will set up a conference call so that I can walk you through how to access your files and get the most out of your LRD Client Page in the future, and I'll answer any last minute questions you may have. The LRD design process officially comes to a close...

LRD CLIENT LAUNCH DAY

…until client launch day, when I celebrate my client’s new brand and/or website by sharing their new designs on my website and social media platforms. I think something as exciting as a new visual identity or website deserves to be celebrated and shared. Not only do I love sharing the designs with my audience, but I love driving traffic to my clients’ sites, and showing off all of their hard work, too. 

 

Interested in becoming a LRD Client? Fill out the form below or shoot us an email

E: LAUREN@LRAEDESIGN.COM

P: 252.515.0521

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